Businesses are finding more ways to market their brand, the most viable method being the Internet. Now, more companies are undergoing a digital transformation, hiring web development firms to help improve their online presence. The fact that social media is an effective platform to market your brand is not fresh news. Businesses have been doing it for years. That’s why we see a lot of Facebook ads and product placements while browsing our news feeds.
But just because it’s been done doesn’t mean that all the efforts businesses undertake to market on social media prove effective. Many of them would even admit that they don’t see good results, so they just end up spending a ton of money for nothing. Many businesses think that posting on social media is easy. But a lot of factors come into play.
One important thing to consider is how engaging your post is. What you put in your social media pages should be appealing to your target market, enough to get them to click on your ad and ultimately make a purchase.
Trust us; it’s easier said than done. Figuring out how to appeal to your target audience would require research on their behaviors as well as market trends, and even knowledge on what’s “in” on social media sites. But it’s not impossible to create engaging social media posts that can translate to revenue. Here’s how.
Don’t describe… show!
There are so many things to see on the Internet. The average person browses their newsfeed quickly, scrolling on their phones until they see something that catches their attention. Photos and videos with one-liner captions also grab more likes and shares.
The short attention span of social media users makes it essential to use visuals. If you have an announcement or new product launch, use eye-catching images instead of describing what you’re trying to say in a text.
Use customer reviews as content
Nowadays, information is readily available to us. We can search on Google about any question we have and get the answers in a matter of seconds. That’s how powerful the information age is. This has shifted the behavior of consumers in terms of how they choose the products they buy. They read reviews and customer testimonials before making a purchase, taking careful consideration in the quality of the product or service, as well as that of the brand. Studies show that 88% of consumers trust online reviews.
This goes to show that a single review can either make or break a business. Hence, you should leverage the positive testimonials you receive from your customers. Use their feedback as content for your social media posts. Doing this will increase the trust of your audience towards your business, which will ultimately lead to good conversions.
Keep tabs on viral trends
Marketing on social media means that you have to be up to date with Internet trends. Keep tabs on whatever is going viral and incorporate them into your posts. You can play with memes that have recently surfaced, look for graphic inspirations on Pinterest, etc. Don’t be afraid to get creative with how you approach your audience.
Work with hashtags
Hashtags are not only #cool and #hip, but they’re also effective in getting your post to reach more people. Social media sites have discovery features that allow users to search for content per location or hashtags.
Review post-performance
The Internet is constantly evolving. Every day, new memes and videos go viral. The most important thing to remember when marketing on social media is to go with trends and always stay up to date with what’s “in.”
Always seek points of improvement by looking at the statistics of your previous posts. This will give you insights as to what works and what doesn’t. It will also show you the demographics of people viewing your posts, hence allowing you to create targeted content for your market.
Social media has introduced a lot of marketing opportunities for businesses, but they won’t work unless you know how to use them wisely.
