Webinars are web-based seminars that enable businesses to share information with their audience while interacting in real-time. If you want to become the go-to accountant in your locale, you should include webinars in your overall internet marketing efforts.
Internet marketing for accountants may be intimidating since going in front of a camera isn’t normally part of the job. Here are some tips on how you can use webinars strategically.
Allow Late Registrations
To have a successful webinar, you need to have a decent-sized audience. Studies show that about 60% of registrations will occur less than a week before the webinar event. People like to procrastinate. And sometimes they are just too busy to remember the event.
So, you should ensure that you allow late registrations. You can even allow registration on the day of the seminar. Some people tend to join webinars join at the very last minute and you should always accommodate them. They may just end up being some of your best customers in the future.
Limit the Length of Your Webinars
You must think about the short attention spans that internet users have in this era of online distractions. Research shows that most attendees prefer a webinar that is 30 – 45 minutes long. That is long enough for you to share the relevant information that you want your audience to get and yet short enough to retain their attention.
It’s also worth noting that the majority of attendees want a real-time question and answer session at the end of the webinar. For that reason, if you feel that you haven’t adequately answered any questions that people may have, you can allow them to ask the questions. And then you can use that time to explain your message in greater detail as you clarify any issues your audience may have. That would allow you to extend the webinar beyond the ideal 45 minute-mark while still keeping everyone engaged.
Offer a Repeat of the Webinar
Some people may register for your webinar but may fail to make it. Don’t be impatient with them. If you want to grow your accountancy firm, it wouldn’t hurt to be flexible. So, take the time to provide the repeat of the webinar on-demand to your subscribers and followers.
You can offer it to both those who registered for the webinar, as well as those who did not. Some will watch it and some will not. But what matters is that you would have increased the number of people with access to the webinar and the contents within. Remember, if your information is relevant and timely, your audience will still find it valuable long after the webinar is completed.
Conclusion
You don’t have to be an expert to use webinars to market your accounting firm. There are internet marketing experts out there who can help you out. You can use them to generate the subject matter and create a presentation that you would use in a webinar. They can also help you with the video creation aspect of webinar marketing. That will ensure that most of the groundwork is done, and you can just concentrate on presenting the information given to you. When done right, webinars are an effective way of getting leads and converting them into customers.
